Longwave
Thoughts on strategy, creativity, and leadership in an AI-driven world

Latest

05
Jan
Mission Fog

Mission Fog

For most of 2025, I saw the same thing killing momentum in large organisations. Mission fog. I’ve sat in
1 min read
17
Dec
Think 10x & 10%

Think 10x & 10%

Everywhere you look, AI is being positioned as the answer to growth. That framing is incomplete. In practice, AI creates
1 min read
03
Dec
Building Cathedrals

Building Cathedrals

Is using AI for creative work “cheating”? If all you’re doing is outsourcing thinking, maybe. But that’s not
1 min read
01
Dec
Welcome to Longwave

Welcome to Longwave

I’ve been feeling oddly tired lately. Not in a “need a holiday” way. More like a low-level hum of
2 min read